The use of social media is growing at a very rapid pace as companies look to use these digital media sites to grow their brand and increase sales. Many company communication policies predate the fast growth in social media that has occurred during the past two to three years and do not include any mention of employee use of blogs, Facebook or Twitter. Companies need to consider two important questions:
1) Do your policies take into account the potential uses of social media?
2) Should you re-train employees regarding outbound digital media communications?